Why these tools exist.
Pricing a game on Steam is one of the highest-leverage decisions an indie developer will ever make — and one of the hardest to get right. Picking the wrong launch MSRP can cost a studio six figures in lost revenue before the first sale. Picking the wrong regional prices can quietly leak another 15–30% across the next two years. Picking the wrong discount cadence can leave wishlist conversions on the table that never come back.
And yet, the existing options for figuring this out are basically: read a 12-year-old forum thread, pay a publisher 30% of revenue for advice, or guess.
Steam Pricing Tools is the toolkit a publisher's pricing analyst would build for themselves if they didn't have to bill anyone for it. Three free tools, no signup, no upsell, no AI hype.
What you get
- Steam Analyzer — paste a Steam URL or App ID, get an instant audit of how a game is priced across its major regional markets, with flags for whatever needs attention.
- MSRP Intelligence — build a custom competitive set, benchmark against live Steam prices, and get a recommended launch price scaled to your target.
- Discount Planner — map a full 12-month discount calendar around Steam's sale events and your own content roadmap.
Who builds it
A small group of indie developers and pricing nerds who got tired of guessing. We've shipped games on Steam, we've made the expensive mistakes, and we're encoding what we wish we'd known into tools the next dev doesn't have to repeat.
No personal brand attached on purpose. The output should stand on its own, not on whose name is at the top of the page.
What it costs
Free. No card, no signup, no usage limits, no "premium tier" gating the real numbers.
What it isn't
- Not affiliated with Valve. Steam® is a trademark of Valve Corporation. We use only Steam's public storefront APIs — the same ones SteamDB, GameSensor, and other public price trackers use.
- Not AI-generated recommendations. The pricing logic is rule-based — no black-box model is choosing your launch price.
- Not a publisher pitch. We're not selling publishing services, marketing, or "growth consulting." The tools are the product; that's it.
How to reach us
Feedback, bug reports, feature ideas, or pricing questions → [email protected]. Replies come from a human, usually within 48 hours.